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Marketing Strategy

Our marketing and advertising strategy is designed to heighten awareness and capture the maximum exposure for your home in the shortest period of time.

  • Price your home strategically so you’re competitive with the current market and current price trends.
  • Stage your home to cast a positive light on the features most important to buyers: uncluttered rooms and closets, fresh paint, and terrific curb appeal.
  • Place “for sale” signage, complete with property fliers easily accessible to drive-by prospects.
  • Create a customized website for your home (wwww.123MainStreet.com) that contains property photos, features, descriptions, etc.
  • Distribute “just listed” postcards to neighbors, encouraging them to tell family and friends about your home.
  • Optimize your home’s internet presence by posting information in the Keller Williams Listing System (KWLS) as well as local and global MLS systems, including plenty of photographs and a description of your property.
  • Produce a 360° virtual tour and blueprint style floor plan of your home, placing it on multiple Websites to attract both local and out-of- town buyers.
  • Create a home book, comment cards and fliers to place inside your property.
  • Target my marketing to active real estate agents who specialize in selling homes in your neighborhood.
  • Include your home in our company and MLS tours, allowing other agents to see your home for themselves.
  • Advertise your home via direct-mail campaigns, email campaigns and social media.
  • Market, schedule and promote public open houses and broker open houses.
  • Target active buyers and investors in my database who are looking for homes in your price range and area.
  • Property advertising in relevant media publications.
  • Custom designed marketing brochures tailored for your property.
  • Provide you with weekly updates detailing my marketing efforts, including comments from the prospective buyers and agents who have visited your home.
  • Experience worldwide global reach with 790 offices across the globe.
  • Unparalleled Results. Unparalleled Service. Unparalleled Performance.