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Marketing Strategy

Our marketing and advertising strategy is designed to heighten awareness and capture the maximum exposure for your home in the shortest period of time.

  • Price your home strategically so you’re competitive with the current market and current price trends.
  • Stage your home to cast a positive light on the features most important to buyers: uncluttered rooms and closets, fresh paint, and terrific curb appeal.
  • Place “for sale” signage, complete with property fliers easily accessible to drive-by prospects.
  • Create a customized website for your home ( that contains property photos, features, descriptions, etc.
  • Distribute “just listed” postcards to neighbors, encouraging them to tell family and friends about your home.
  • Optimize your home’s internet presence by posting information in the Keller Williams Listing System (KWLS) as well as local and global MLS systems, including plenty of photographs and a description of your property.
  • Produce a 360° virtual tour and blueprint style floor plan of your home, placing it on multiple Websites to attract both local and out-of- town buyers.
  • Create a home book, comment cards and fliers to place inside your property.
  • Target my marketing to active real estate agents who specialize in selling homes in your neighborhood.
  • Include your home in our company and MLS tours, allowing other agents to see your home for themselves.
  • Advertise your home via direct-mail campaigns, email campaigns and social media.
  • Market, schedule and promote public open houses and broker open houses.
  • Target active buyers and investors in my database who are looking for homes in your price range and area.
  • Property advertising in relevant media publications.
  • Custom designed marketing brochures tailored for your property.
  • Provide you with weekly updates detailing my marketing efforts, including comments from the prospective buyers and agents who have visited your home.
  • Experience worldwide global reach with 790 offices across the globe.
  • Unparalleled Results. Unparalleled Service. Unparalleled Performance.

Erica Lockhart – DRE 01763313
Lorin Ruttenberg – DRE 01309588
Compass is a licensed real estate broker licensed by the state of California and abides by equal housing opportunity laws. All material presented herein is intended for informational purposes only. Information is compiled from sources deemed reliable but is subject to errors, omissions, changes in price, condition, sale, or withdrawal without notice. No statement is made as to accuracy of any description. All measurements and square footages are approximate. This is not intended to solicit property already listed. Nothing herein shall be construed as legal, accounting or other professional advice outside the realm of real estate brokerage.