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REAL ESTATE CORNER

5 Advantages of Selling Your Home Off-Market

What was once the preserve of famous celebrities, selling homes off-market has become increasingly commonplace. For some sellers, it might not be feasible to put their property on the market; others may not want to. In this week’s blog we explore five advantages of selling your home off-market.

What Does Selling Off-Market Mean?

Selling a house off market means putting a house up for sale without listing it on the MLS (Multiple Listing Service) or marketing it to the general public. Off-market listings are also referred to as pocket listings or off-MLS listings.

Maintain Privacy

As a seller, one of the main benefits of keeping your home off-market is privacy. Many sellers want to avoid sharing their home’s sale price and photos. Selling off-market can also be the best plan for tenant-occupied properties.

Avoid Hassle & Save Time

Selling off-market allows you to avoid the hassle (and cost) of preparing the home to go on the market. The house is sold as-is so this means no repairs, no cleaning and no staging – all of which can be expensive and time consuming.

Control

Off market sales give you more control over the selling process. You can decide who can see the property and when.

Gauge Interest

Selling off-market allows you to start selling your home for the price you want, collect feedback and gauge how the market will respond. In other words, it can be a testing ground. If you don’t receive an acceptable offer you haven’t damaged the value perception of the home and you’ll have greater clarity about what a strategic listing price would be.

More Serious Prospects

Because your home is not publicly listed, you will tend to get buyers who are more serious about buying the property. There are less chances of getting passers by or curious window shoppers who came across your listing online.

Working with the right agent is key if you are considering selling your home off-market. They will have a sizable sphere of influence and a pool of reliable buyers they know would be interested in the property. With over 34 years combined experience, we can help you navigate this process so if you have any questions, please don’t hesitate to get in touch.

Erica Lockhart – DRE 01763313
Lorin Ruttenberg – DRE 01309588
Compass is a licensed real estate broker licensed by the state of California and abides by equal housing opportunity laws. All material presented herein is intended for informational purposes only. Information is compiled from sources deemed reliable but is subject to errors, omissions, changes in price, condition, sale, or withdrawal without notice. No statement is made as to accuracy of any description. All measurements and square footages are approximate. This is not intended to solicit property already listed. Nothing herein shall be construed as legal, accounting or other professional advice outside the realm of real estate brokerage.